This privacy policy describes the personal data that is collected or generated (processed) when you use the Fr3sh website. It also explains how your personal data is used, shared and protected, what choices you have regarding your personal data and how to contact us.

WHO is responsible for the processing of your personal data?

Which Fr3sh entity is responsible for processing your personal data depends on how you use the Fr3sh Site and where in the world you are located. The applicable Fr3sh entity is referred to as “Fr3sh”, “our”, “we” or “us” in this privacy policy.


WHAT personal data do we collect and WHEN?

We ask you to share certain personal data in order to provide you with the products and services you request from us. This is the case, for example, when you make purchases, contact our customer service, receive messages, create an account, or use our Site.

These personal data include your:

  • contact information, including name, email, telephone number, delivery and billing address;
  • login and account information, including screen name and password.
  • personal data including gender, place of residence, date of birth and purchase history;
  • payment or credit card information;
  • personal preferences, including your wish list and marketing and cookie preferences.

We collect additional personal data from you to enable specific functions within our Site. When you interact with our Site, certain information is automatically collected from your device or web browser. More information about this can be found on our “Cookies” page. This data includes:

  • Cookies, IP addresses, referrer headers, data identifying your internet browser and its version, and web beacons and tags.

TOOLS to Manage What Personal Information We Collect

When you use our Site, we also simultaneously notify or seek consent for certain practices. For example, we will ask for permission to use your location or to send you push messages. We may obtain this permission through the Site or by using the standard permissions available on your device.

In many cases, internet browsers or mobile devices provide additional tools that allow you to control when your device collects or shares certain categories of personal data. For example, your mobile device or internet browser may offer tools that allow you to manage the use of cookies or share your location. We encourage you to familiarize yourself with and use these tools available on your devices.


WHY and HOW do we use your personal data?

We use your personal data as follows:

To provide the features of the Site, and services you request

When you use our Site, we will use your personal data to provide the requested product or service. For example, when you make a purchase on, we will use the contact details you provide to communicate with you about the purchase. When you contact our customer service, we will use information about you, such as delivery or payment information, or the product you have purchased, to help you resolve a problem or question.

To operate, improve and maintain our business, products and services.

We use the personal data you provide to us for our business operations. For example, if you make a purchase, we use the information you provide to us as part of that purchase for accounting, auditing and other internal functions. We may use personal information about your use of our products and services to improve your user experience and to help us diagnose technical and maintenance issues and operate our Site.

To protect the rights, property, or safety of Fr3sh or others

We may also use your personal information about how you use our Site to prevent or detect fraud, abuse, illegal use and violations of our Terms of Use and to comply with court orders, governmental requests or applicable law.

For general research and analytical purposes

We use data about how our visitors use our Site, services to better understand customer behavior and preferences. For example, we can use information about how visitors on search and find products to gain a better understanding of how best to organize and present products in our shop windows.

Other purposes

We can also collect your personal data in other ways and in that case will specifically notify you at the time of data collection and seek your consent where necessary.

Legal bases

We rely on certain legal bases to process your personal data, depending on how you interact with our Site.

  • If you purchase Fr3sh products from our Site, we need your personal data to perform our agreement with you. For example, we need your payment and contact details to deliver your order.
  • We also rely on other legal bases, such as our legitimate interests as a business, to comply with a legal requirement or to protect your vital interests.


SHARING your personal data

Fr3sh shares your personal data with:

  • Fr3sh entities for the purposes and under the conditions stated above,
  • Third party service providers that process personal data on behalf of Fr3sh, for example for credit card and payment processing, shipments and deliveries, hosting, management and maintenance of our data, distribution of emails, research and analysis, management and promotion of the brand and products and the provision of certain services and functions. When we use third-party service providers, we enter into agreements requiring them to take appropriate technical and organizational measures to protect your personal data,
  • Other third parties to the extent necessary to: (i) comply with a government request, court order or applicable law; (ii) prevent illegal use of our Site or violations of our Sites and Apps Terms of Use and policies; (iii) defend ourselves against claims from third parties; and (iv) assist in fraud prevention or fraud investigations (eg, counterfeiting).
  • To any other third party for which you have consented.


PROTECTION and MANAGEMENT of your personal data

Retention of your personal data

Your personal data will be retained for as long as necessary to fulfill the purposes set out in this privacy policy (unless applicable law requires a longer retention period). In general, this means that we keep your personal data for as long as you keep your Fr3sh account. We retain personal data relating to the purchase of products for longer to comply with legal obligations (such as tax and purchase laws and for warranty purposes).

YOUR RIGHTS in relation to your personal data

You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or incorrect; or (iv) deletion or restriction of your personal data in certain circumstances as provided by applicable law. These are not absolute rights. When we have obtained your consent to the processing of your personal data, you have the right to withdraw your consent at any time.

CHANGES to our privacy policy

Both applicable law and our practices change over time. If we decide to revise our privacy policy, we will post the changes on our Site. If we materially change the way we process your personal data, we will provide you with advance notice or, where required by law, obtain your consent before implementing such changes.


QUESTIONS and Feedback

We welcome all your questions, comments and concerns regarding our privacy policy and practices.

If you wish to provide feedback or if you have any questions or concerns, or wish to exercise your rights in relation to your personal data, please use our Fr3sh customer service form.

If you contact us with a privacy complaint, the complaint will be reviewed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority in your country of residence.
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